CAMPAIGN CREATIVE • BRAND TOOLKIT
Best Western Hotels
Celebrating the most important meal of the day, throughout 2025
A mouth-watering campaign idea to promote the hotel chain’s free breakfast offer throughout the year.
Our memorable campaign hook - ‘Year of the Free Breakfast’ - communicates the offer with clarity in a neat typographic lock-up and sunrise-inspired roundel.
For the campaign rollout, dramtic imagery is paired with cheeky rule-of-three copy lines that place ‘free breakfasts’ at the heart of each day.
We then brought the campaign to life through a fun, memorable social film centred around the thought of being too excited to sleep, and thus being ‘up before the alarm’! A variety of alarm clocks (all ringing at 7am) in different hotel rooms help to highlight the individuality of Best Western hotels. Quick cuts of empty hotel corridors and exterior shots lead to the punchline of a busy breakfast restaurant, complete with diners still in their PJ’s!
Project completed at The SHARP Agency