Best Western Hotels

A mouth-watering campaign idea to promote the hotel chain’s free breakfast offer throughout the year. Our memorable campaign hook - ‘Year of the Free Breakfast’ - communicates the offer with clarity in a neat typographic lock-up and sunrise-inspired roundel.

For the campaign rollout, dramatic imagery is paired with cheeky rule-of-three copy lines that place ‘free breakfasts’ at the heart of each day.

We brought the campaign to life through a fun, memorable social film centred around the thought of being too excited to sleep, and thus being ‘up before the alarm’. A variety of alarm clocks in different hotel rooms highlight the individuality of Best Western’s unique hotels. Quick cuts of empty hotel corridors and exterior shots lead to the punchline of a busy breakfast restaurant, complete with diners still in their PJ’s!