Millbeck

I worked with the company’s MD Dan to craft a brand that represented their rapid growth in the IoT / Connectivity space.

Assessing the existing brand, I retained the familiar red (though dialling up the vibrancy slightly) and adding a new light blue and navy for contrast.

For the logo, I switched out the serif typeface for a crisp sans-serif to create a pleasing visual block – reminiscent of signal bars – in the first section of the logo.