BRAND • WEB DESIGN
Millbeck
Creating a new look for the Leeds-based connectivity specialists
I worked with the company’s MD Dan to craft a brand that represented their rapid growth in the IoT / Connectivity space.
Assessing the existing brand, we retained the established brand red (with a dialled up vibrancy) but added a new light blue and navy to broaden the palette and add contrast across comms.
For the logo design, I switched out the existing serif typeface for a crisp sans-serif to create a pleasing visual block that - in animation - encompasses a signal bar motif.
“We approached Alex to help us rebrand Millbeck to better reflect the current business. From the start, his creativity and strategic approach stood out. He listened carefully, translated our ideas into a bold, modern identity, and guided us through every step with professionalism. The final result exceeded expectations and has been well-received by both clients and our team. I would highly recommend Alex to anyone looking for a designer who combines artistry with clear business insight.”
Daniel Finder - Managing Director, Millbeck
Freelance project