FLOC

Rebellious brand identity for an innovative company who are rethinking British wool with their QR traceable hats and scarves.

The hand-standing sheep icon kicks out against an outdated and unsustainable way of doing things, whilst bold typography, an unexpected colour palette and a witty tone of voice all make it clear that this is a brand set on making a real statement in a crowded field.

Working with photographer Maya Sharp, we captured a bank of imagery that fed into weekly Instagram and TikTok reels, helping to bring the unique brand story to a targeted audience.